Adult Swim Carnival Tour passes through NAU
Despite the inclement weather last weekend, a crowd of students flocked to the Fieldhouse on April 14 for a night of music, wacky games and prizes. The event, brought to NAU by SUN Entertainment, was the 8th stop along the Adult Swim Carnival Tour.
Running adjunct to Cartoon Network, Adult Swim is a late-night cable network known for its unorthodox programming geared toward young adults. Implemented to market Adult Swim as a brand, the carnival made its debut several years ago with only one tour in the spring. Since then it has grown to include both a spring and fall tour, with each tour reaching 10 cities nationwide.
“This is a free show for students,” said Mike Smolanoff, senior production manager of the tour. “All the games, all the prizes; everything is free. [The carnival] promotes new programming and content that Adult Swim has coming out by throwing a fun party for people.”
The venue was transformed into a festive atmosphere with various booths and a stage outlining the perimeter of the enclosure, which covered about half the size of the entire Fieldhouse. The booths included “Balloonicorn Blow Out,” a game in which participants had to pop balloons using a makeshift unicorn horn attached to their head, a picture-taking booth and an arcade where carnival-goers could play the popular videogame Mass Effect 3. The musical entertainment of the night was Flosstradamus, the stage name of Chicago-based DJs Josh Young and Curt Cameruci.
Alexis Reed, a freshman business and marketing major, said she had not heard much about Adult Swim, but the promise of a free carnival and t-shirt is what ultimately enticed her to show up.
“I really like all the carnivals NAU puts on,” Reed said. “[At the Adult Swim Carnival] the ‘Black Hole of Fun’ was interesting. You went into a dark room and they had all these holes you had to reach your hand in. One of them had a prize inside. My favorite part was probably the fact that they had screen printing on sight for whatever T-shirt you wanted. That was pretty cool.”
At each school, the carnival has garnered between 1,500 and 3,000 people. The attendance number varies depending on certain factors such as student interest and weather conditions, Smolanoff said.
“I think we end up getting a lot of new people who are wondering what’s going on,” Smolanoff said. “Sometimes the talent draws people in and sometimes they see videos online of past events and just want to check it out. Then you have some of your die-hard Adult Swim fans that have known about the event for a couple of months and have been waiting for it.”
The Fieldhouse was bustling with both Adult Swim fans and curious students all wanting to get a piece of the carnival action. Junior sociology major Dorothy Dalton said she had a great time at the various booths and taking pictures with her friends.
“I thought it would be bigger than it was,” Dalton said. “Even though it was small, it was still fun.”